what is CRED CRED is an exclusive community for India s most trustworthy and creditworthy individuals where the members are rewarded for good financial behaviour CRED was born out of a need to bring back the focus on a long lost virtue one of trust the idea is to create a community centered around this virtue a community that constantly strives to become more virtuous in this regard till they finally scale their behaviour to create a utopia where being trustworthy is the norm and not the exception to build a community like this requires a community of its own a community special in its own way working towards making this vision come true here s a thought experiment what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner answer you get something close to what we have at CRED CRED just has it better here s what will be in store for you at CRED once you join the team what will you do own end to end ideation prioritization execution of insurance growth campaigns across GTM surfaces and offer constructs design new campaign constructs that maximize reach across the due base of 2W and 4W users while improving exposure relevance and conversion across funnel stages collaborate with partnerships teams in order to build and scale offer pipelines with insurers and allied partners and coordinate with engineering design and ops CMS teams to manage dev dependencies creative assets in app placements and campaign configuration for go-live own campaign hygiene including eligibility logic offer configuration timelines QA and post-launch validation own ideation and execution for sharpening ROI on insurance communications through cohort definition and targeting narrative design and messaging frameworks channel and frequency planning comms calendars and asset requirements partner with central marketing and CRM teams to reduce noise and fatigue and improve conversion metrics continuously test learn and iterate on narratives and targeting strategies use databricks mixpanel extensively to analyze funnel performance diagnose campaign performance issues identify opportunities for growth and optimization form explicit hypotheses pull data using SQL Python translate insights into campaign tweaks targeting changes product or journey improvements build maintain dashboards to track campaign contribution to TOFU and policy sales defects or incidents from growth initiatives conversion and drop-offs across key journeys act as the single threaded owner for execution across product engineering design partnerships marketing analytics stakeholders troubleshoot resolve operational issues such as quote unavailability configuration errors campaign misfires or incorrect eligibility own RCA for incidents arising from growth initiatives and ensure preventive fixes maintain high operational rigour with clear SOPs checklists for campaign launches publish daily weekly updates covering campaign performance vs targets funnel contribution and anomalies defects or incidents from live initiatives proactively flag deviations and recommend corrective actions you should apply if you possess 2 years of experience in growth led rles thrive in high energy fast paced data driven environments use data to make and defend decisions have a customer-first mindset care deeply about experience quality enjoy owning problems end-to-end from ideation to execution to impact are comfortable managing multiple competing priorities with high accountability communicate clearly and effectively across functions how is life at CRED working at CRED would instantly make you realize one thing you are working with the best talent around you not just in the role you occupy but everywhere you go talk to someone around you most likely you will be talking to a singer standup comic artist writer an athlete maybe a magician at CRED people always have talent up their sleeves with the right company even conversations can be rejuvenating at CRED we guarantee a good company hard truths pushing oneself comes with the role and we realise pushing oneself is hard work which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself included but not limited to a stacked in-house pantry with lunch and dinner provided for all the team members paid sick leaves and a comprehensive health insurance to make things smoother and to make sure you spend time and energy only on the most important things CRED strives to make every process transparent there are no work timings because we do not believe in archaic methods of calculating productivity your work should speak for you there are no job designations because you will be expected to hold down roles that cannot be described in one word since trust is a major virtue in the community we have built we make it a point to highlight it in the community behind CRED all our employees get their salaries before their joining date a show of trust that speaks volumes because of the skin in the game there are many more such eccentricities that make CRED what it is but that s for one to discover if you feel at home reading this get in touch We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us