A Public Relations Officer for a school is responsible for promoting the institution s brand increasing student enrollment and managing internal and external communications This role requires a blend of creative and analytical skills to develop and execute campaigns that highlight the school s value proposition to prospective students and parents Core Responsibilities Campaign Management Plan organize and execute integrated marketing campaigns both online and offline to drive enrollment and generate leads Digital Marketing Social Media Manage the school s website SEO and social media platforms Facebook etc creating engaging content and monitoring performance using web analytics Content Creation Branding Develop and ensure consistency of all marketing materials including brochures print media advertisements and the school prospectus adhering to brand guidelines Event Coordination Plan and provide support for marketing events such as open houses information sessions exhibitions and local outreach programs to showcase the school s offerings Market Research Analysis Conduct market research to understand educational trends competitor activity and target audience demographics to inform marketing strategies and measure campaign ROI Relationship Management Collaborate closely with the admissions team school administrators parents and external vendors agencies to ensure aligned efforts and effective delivery of initiatives Data Reporting Utilize CRM systems to track analyze and report on marketing campaign performance making recommendations for improvement Public Relations Support PR communications and build relationships within the community to enhance the school s reputation Key Skills and Qualifications Education A bachelor s degree Experience Prior experience in marketing preferably within the education sector is highly desirable Communication Excellent written and verbal communication skills with the ability to write persuasive and engaging copy Technical Proficiency Familiarity with digital marketing tools social media platforms analytics and basic design publishing tools e g Canva or Adobe Creative Suite Organizational Skills Solid project management time management and the ability to multitask and meet deadlines Job Type Full-time Pay From 10 000 00 per month

📌 Public Relations Officer (Barrackpore)
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📍 Barrackpore