Job Summary The SEO Specialist is responsible for improving website visibility increasing organic traffic and enhancing search engine rankings through on-page off-page and technical SEO strategies The role involves keyword research content optimization website audits analytics tracking and continuous monitoring of SEO performance 2 Key ResponsibilitiesA SEO Strategy Execution Develop and implement effective SEO strategies to improve organic rankings and traffic Conduct detailed keyword research and identify growth opportunities Plan and execute on-page optimization activities including meta tags headings content optimization and internal linking B Technical SEO Perform website audits to identify technical issues such as crawl errors page speed site structure indexing and mobile optimization Work with developers to resolve technical SEO issues C Off-Page SEO Build high-quality backlinks through ethical link-building strategies Manage submissions guest posting directory listings and outreach campaigns D Content SEO Optimize existing content and collaborate with content writers to create SEO-friendly content Develop SEO content strategies to improve visibility and user engagement E Monitoring Reporting Track analyze and report on SEO metrics using tools like Google Analytics Google Search Console and SEMrush Ahrefs Monitor keyword rankings traffic trends and competitor performance Prepare weekly monthly SEO reports for management F Competitor Market Research Conduct competitor analysis to identify gaps and opportunities Stay updated with latest SEO trends algorithm changes and best practices 3 Qualifications SkillsEducation Bachelor s degree in Marketing Computer Science or related field preferred but not mandatory Experience 1-3 years of experience in SEO freshers with robust knowledge can also be considered Technical Skills Strong understanding of on-page off-page and technical SEO Hands-on experience with SEO tools Google Analytics Search Console SEMrush Ahrefs Moz Screaming Frog Basic knowledge of HTML CSS and WordPress CMS platforms Understanding of content marketing and keyword strategy Soft Skills Analytical mindset and problem-solving skills Strong communication and reporting abilities Attention to detail and ability to meet deadlines Team collaboration and proactive learning attitude 4 Key Competencies Data-driven decision making Creativity in content optimization Research-oriented approach Continuous learning mindset Target-driven performance Job Type Full-time Pay 9 399 90 - 29 658 88 per month Work Location In person

📌 Seo Executive (Punjab)
🏢 Guru Kashi University
📍 Punjab