Position Overview The Digital Marketing Head is responsible for developing and executing end-to-end digital marketing strategies to strengthen the hotel hospitality brand drive online visibility increase direct bookings and enhance customer engagement This role leads all digital channels performance marketing content strategy and brand communication to achieve revenue and marketing goals Key Responsibilities 1 Digital Strategy Brand Management Create and implement comprehensive digital marketing strategies aligned with hotel business goals Strengthen brand identity across all digital platforms website social media ads email Maintain brand consistency across all content visuals and communication 2 Performance Marketing Revenue Growth Manage paid campaigns Google Ads Meta Ads OTA promotions retargeting campaigns Optimize digital campaigns for ROI cost-per-acquisition CPA and direct booking growth Work closely with revenue management to plan pricing-based digital promotions 3 Website SEO Management Oversee website UX content updates hotel images and landing pages Ensure SEO optimization to improve SERP rankings and organic traffic Coordinate with developers for site functionality tracking and conversion optimization 4 Social Media Management Plan and execute content calendars for Instagram Facebook LinkedIn YouTube etc Oversee creative direction storytelling hospitality-focused visuals and reels Monitor engagement and grow the brand s social presence organically 5 Content Creation Creative Oversight Lead content development blogs social media posts videos hotel highlights property tours Collaborate with photographers videographers and agencies for high-quality creatives Ensure compelling content that resonates with hospitality audiences 6 Online Reputation Management Monitor and respond to reviews on TripAdvisor Google OTAs Booking com Expedia Makemytrip Improve guest ratings and ensure timely escalation of negative feedback Develop guest engagement campaigns to boost reviews and loyalty 7 Data Analytics Reporting Track KPIs such as CTR CPC ROAS engagement rates and booking conversions Create monthly reports highlighting campaign performance ROI and strategic insights Use data to refine ongoing and future digital strategies 8 Team Leadership Collaboration Lead a team of digital marketers designers and content creators Coordinate with sales revenue F B and operations teams for integrated campaigns Train staff on digital best practices and brand communication Qualifications Requirements Bachelor s degree in Marketing Mass Communication Digital Media or related field MBA preferred 6-12 years of digital marketing experience preferably in hospitality hotel resorts Robust understanding of hotel marketing funnels OTA ecosystem SEO SEM social media and analytics Proficiency with Google Analytics Meta Ads Manager Google Ads CRM tools and email marketing platforms Excellent communication leadership and creative skills Job Types Full-time Permanent Pay 45 000 00 - 60 000 00 per month Benefits Provident Fund Work Location In person

📌 Female Digital Marketing Head - (hospitality) (Maharashtra)
🏢 Aavesh Enterprises
📍 Maharashtra