Overview

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subject‑matter expert on digital shelf performance and the primary partner to BU and global teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the end‑to‑end PDS diagnostics and execution program (assortment, availability, visibility, content, price & promo, ratings & reviews) across priority customers and markets.

You will have markets that you will support directly and you will also manage and coach a team of analysts to deliver high‑quality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

Responsibilities
- Lead PDS capability and roadmap
Set the vision, priorities and annual plan for Perfect Digital Store in partnership with global DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.




- Own the Digital Shelf Measurement Framework
Define and maintain segmentation, hero/must‑stock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU sign‑off and updating annually or when category dynamics change.
- Run PDS diagnostics and create execution roadmaps
Lead recurring diagnostics across assortment, availability, visibility/search, content, price & promotion and ratings & reviews using DSA tools and translate findings into a prioritized cross‑functional action plan with transparent owners, timelines and expected impact. Own the diagnostics for couple of markets.
- Embed PDS metrics into commercial processes
Integrate digital shelf KPIs and insights into JBPs, QBRs/PBRs, AOP and customer performance reviews, ensuring leadership has a 360° view of execution gaps and value at stake.
- Lead and develop a team of analysts
Allocate work, set qu

📌 Senior Manager (Hyderabad)
🏢 PepsiCo
📍 Hyderabad