Company Description Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives To create a better experience for their customers and employees To help them grow Software is a choice that can make or break a business Create better or worse experiences Propel or throttle growth Business software has become a blocker instead of ways to get work done There s another option Freshworks With a fresh vision for how the world works At Freshworks we build uncomplicated service software that delivers exceptional customer and employee experiences Our enterprise-grade solutions are powerful yet easy to use and quick to deliver results Our people-first approach to AI eliminates friction making employees more effective and organizations more productive Over 72 000 companies including Bridgestone Current Balance Nucor S P Global and Sony Music trust Freshworks customer experience CX and employee experience EX software to fuel customer loyalty and service efficiency And over 4 500 Freshworks employees make this possible all around the world Fresh vision Real impact Come build it with us We re looking for a results-driven Demand Generation Specialist to scale our customer expansion efforts The ideal candidate is a self-starter and diligent marketer with hands-on experience in demand gen ABM or digital campaigns capable of translating customer insights into effective cross-sell and upsell programs You ll work closely with Sales CS Product Marketing and Campaigns to execute high-intent expansion initiatives that boost engagement and revenue within our customer base Key Responsibilities Plan build and execute multi-channel demand generation campaigns focused on customer expansion cross-sell upsell and adoption plays Own reporting and performance accountability for Marketing-sourced leads pipeline and revenue generated from these campaigns Partner with Sales and Customer Success to identify priority accounts define objectives

📌 Lead - Digital Marketing (Chennai)
🏢 FreshWorks
📍 Chennai