Axis My India Limited is India s leading consumer data intelligence company committed to enabling data-driven decision-making It has launched the A App a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs The app follows a PHYGITAL model leveraging Axis My India s vast network of 5 000 locations across 700 districts Powered by Google Cloud and Google Gen AI it continuously learns and improves to deliver better user experiences The company is spearheaded by Mr Pradeep Gupta who is a leading name in market research and is India s top psephologist Role Overview Axis My India is looking for a marketing Analytics and Optimisation Manager to own the performance intelligence behind our outreach This role requires a unique blend of analytical depth experimentation mindset and growth strategy thinking You will be responsible for analysing the full marketing funnel opportunities for improvement and drive measurable impact across awareness engagement conversion and retention Key Responsibilities Analyse the end-to-end marketing funnel awareness engagement conversion retention to identify drop-off points bottlenecks and growth opportunities Design and run A B tests and controlled experiments to refine targeting creatives messaging and user journeys for maximum impact Build real-time dashboards to monitor campaign performance audience cohorts and key growth metrics ensuring visibility across stakeholders Leverage GA4 CRM and attribution tools to map user journeys measure touchpoints and understand where conversions or retention are breaking down Conduct deep-dive analyses on cohorts LTV retention patterns to guide acquisition and engagement strategies Partner with marketing and business teams to translate insights into actionable strategies Build forecasting models to predict campaign outcomes and measure the incremental lift from marketing spends Present regular

📌 Marketing Technologist (Mumbai)
🏢 AXIS MY INDIA
📍 Mumbai