Develop implement and manage performance marketing campaigns across platforms e g Google Ads Meta Facebook Instagram LinkedIn TikTok YouTube Programmatic Own and optimize full-funnel paid media strategy including A B testing audience segmentation and bid management Track measure and report on campaign performance using tools like Google Analytics GA4 Meta Ads Manager and performance dashboards Analyze user behavior and campaign performance to optimize CAC ROAS CTR CVR and LTV Collaborate with content design and product teams to ensure alignment between messaging creatives and performance goals Manage budgets forecasting and pacing across all paid channels to maximize efficiency Stay up-to-date with industry trends algorithm changes and best practices in digital advertising Develop strategies for retargeting lookalike audiences and personalized ad journeys Coordinate with CRM and email marketing teams to support full-funnel performance Explore and test new advertising platforms and growth opportunities Requirements Bachelor s degree in Marketing Business Economics or a related field 3-6 years of hands-on experience in performance or digital marketing Proven track record managing paid media budgets and delivering high-performing campaigns Deep understanding of attribution models marketing funnels and digital analytics Proficient in tools like Google Ads Facebook Business Manager LinkedIn Ads Google Analytics Excel Sheets and marketing automation tools Solid analytical skills with a data-first mindset Experience in e-commerce SaaS or B2B B2C digital environments preferred Job Types Full-time Permanent Pay 368 708 48 - 1 006 626 19 per year Benefits Food provided Health insurance Life insurance Paid sick time Provident Fund Application Question s What is your current salary What is your expected salary What is your Notice Period Are you comfortable with 6 days Work from office option Have you worked with any Hotels before Location Gurugram Haryana Required Work Location In person