Position Summary We are looking for a highly skilled Email Marketing Specialist with deep technical proficiency and strategic acumen to lead our email marketing operations This role demands hands-on experience with enterprise-grade email infrastructure tools especially Amazon SES and a proven track record in executing high-performance email campaigns that drive engagement conversions and revenue You will be responsible for the end-to-end management of our email marketing lifecycle from infrastructure setup and campaign strategy to execution deliverability optimization automation and analytics Key Responsibilities 1 Strategy Performance Optimization Develop and implement a comprehensive data-driven email marketing strategy aligned with business goals Define segmentation and personalization strategies to enhance engagement retention and ROI Establish and monitor key KPIs e g open rates CTR conversions bounce rate with ongoing campaign analysis and reporting Lead A B and multivariate testing for subject lines copy layout and send time optimization Ensure compliance with GDPR CAN-SPAM and email deliverability best practices 2 Campaign Management Own the full campaign lifecycle strategy content coordination QA deployment tracking and analysis Collaborate cross-functionally with content design and product teams to create effective email assets Manage promotional transactional onboarding re-engagement and lifecycle campaigns Build dynamic and personalized lists while maintaining clean compliant databases Utilize marketing automation platforms to set up behavioral triggers and drip campaigns 3 Email Infrastructure Deliverability Set up and manage email systems using Amazon SES SendGrid or Mailgun Configure and maintain SPF DKIM DMARC bounce handling and feedback loops Execute IP warming strategies domain configurations and inbox placement testing Manage suppression lists domain reputation and email authentication protocols Strong knowledge of SMTP setup email throttling and volume control 4 Cross-functional Collaboration Work closely with data marketing and engineering teams to align email efforts with broader company goals Deliver detailed reports performance insights and actionable recommendations to stakeholders Contribute to growth initiatives through continuous experimentation and iteration Required Qualifications Bachelor s degree in Marketing Communications Computer Science or related field preferred 3 years of proven experience in email marketing with a strong technical foundation Expertise in Amazon SES or similar enterprise ESPs e g Mailgun SendGrid Proficiency in email infrastructure setup domain IP warming and deliverability optimization Familiarity with HTML CSS for email template development preferred Strong analytical skills capable of translating data into insights and action Experience with CRMs marketing automation and analytics platforms e g HubSpot Klaviyo Mailchimp Salesforce is excellent advantage Excellent written and verbal communication skills Robust project management and organizational abilities Bonus Skills Experience using AI tools e g ChatGPT Jasper Gemini for campaign personalization or copy generation Familiarity with AMP emails or interactive content Knowledge of customer data platforms CDPs or real-time behavioral email triggers Job Type Full-time Pay 8 676 53 - 50 000 00 per month Benefits Health insurance Provident Fund Ability to commute relocate Mohali Punjab Reliably commute or planning to relocate before starting work Preferred Application Question s Have you got any exposure over Amazon SES Education Bachelor s Required Experience Lead generation 3 years Required Email marketing 3 years Required Language English Required Location Mohali Punjab Required Work Location In person