Key Responsibilities Campaign Strategy and Execution Develop manage and optimize paid media campaigns on platforms such as Google Ads Facebook Instagram LinkedIn and other digital ad networks to drive acquisition and engagement Budget Management Oversee monthly ad spend and allocate resources effectively to maximize ROI keeping track of spend limits and achieving desired acquisition costs Performance Analysis and Optimization Continuously monitor and analyze campaign performance utilize data-driven insights to make optimizations that improve key metrics including cost per conversion cost per paying customer and overall customer lifetime value A B Testing and Experimentation Design implement and track A B tests across channels to optimize ad creatives landing pages and audience targeting for improved performance Cross-Functional Collaboration Work closely with product sales content and creative teams to ensure paid strategies align with broader marketing objectives and product launches Vendor and Partner Relations Coordinate with external partners such as advertising networks and agencies ensuring consistent and effective collaboration Trend Analysis and Innovation Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape Reporting and Insights Prepare and deliver regular reports on campaign performance insights and recommendations to senior management Job Type Full time Pay 125 000 00 - 160 000 00 per month Schedule Day shift Fixed shift Ability to commute relocate Goregaon Mumbai Maharashtra Reliably commute or planning to relocate before starting work Required Education Bachelor s Required Experience Performance marketing 3 years Required Language English Required Work Location In person