1. Role Summary

We are seeking MBA students specializing in Digital Marketing/Marketing to join as Digital Marketing Interns with a primary focus on
LinkedIn campaigns
. The intern will support planning, execution, optimization, and reporting of LinkedIn-based branding and lead-generation activities, along with other digital marketing tasks, in a hybrid work model (3 days from office, 2 days from home).

2. Key Responsibilities

A. LinkedIn Campaign Management
- Assist in planning and executing
LinkedIn organic and paid campaigns
to support brand awareness, hiring, and lead generation.
- Help in creating, scheduling, and publishing posts (text, creatives, videos, carousels).
- Coordinate with design/content teams to develop
LinkedIn-specific creatives and copy
.
- Support
campaign setup
(audience selection, targeting, budgeting) under guidance, if using LinkedIn Ads.
- Monitor and track performance metrics such as
impressions, clicks, CTR, engagement, and leads
.

B. Content & Social Media Support
- Maintain and update
content calendars




for LinkedIn and other platforms (if required).
- Draft post captions, hashtags, and basic copy aligned with brand tone.
- Engage with audience (likes, comments, responses) as per guidelines.

C. Analytics & Reporting
- Compile weekly and monthly
LinkedIn performance reports
and dashboards.
- Analyze campaign data to identify trends and provide basic insights.
- Support preparation of presentations for internal reviews.

D. Digital Marketing Support (Beyond LinkedIn)
- Assist in basic
SEO tasks
(keyword research, on-page checks) where required.
- Support
email campaigns
, event promotions, or website updates related to LinkedIn initiatives.
- Conduct
competitor analysis
on LinkedIn and other digital channels to identify best practices.

E. Coordination & Branding
- Ensure all LinkedIn and digital assets comply with
brand guidelines
.
- Collaborate with HR, Sales, or other departments for campaign inputs (e.g., recruitment posts, tho

📌 Digital Marketing Intern (Chennai)
🏢 Kumaran Systems
📍 Chennai