About The Opportunity
A fast-scaling edtech innovator in India’s digital learning ecosystem, we empower tech professionals with career-ready AI, data, and product skills — delivering high-impact content through cutting-edge distribution channels. We’re building the next generation of talent pipelines by fusing AI-generated content with hyper-targeted audience engagement across social, email, and owned platforms — all designed to drive conversion, retention, and measurable ROI.

Role & Responsibilities
- Design and execute AI-driven content strategies that align with product launches, course enrollments, and user lifecycle milestones.
- Own end-to-end content distribution: optimize publishing cadence, channel mix (LinkedIn, Instagram, YouTube, email, WhatsApp), and performance analytics.
- Collaborate with AI/ML teams to fine-tune generative content models for tone, relevance, and conversion intent across audience segments.
- Build and automate content workflows using no-code/low-code tools (Make, Zapier, Airtable) to scale delivery without compromising personalization.




- Run A/B tests on messaging, CTAs, and formats — then translate insights into scalable playbooks across teams.
- Partner with marketing ops to ensure content aligns with CRM journeys, UTM tracking, and attribution models for ROI measurement.

Skills & Qualifications
- Must-Have
- ChatGPT
- Midjourney
- Canva
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4
- Mailchimp
- HubSpot
- Preferred
- Experience with AI content optimization tools (e.g., Jasper, Copy.ai)
- Familiarity with edtech or SaaS growth funnels
- Basic knowledge of SQL or Excel for content performance reporting

Benefits & Culture Highlights
- Work with a team that moves fast, ships often, and obsesses over learner outcomes.
- Access to AI tools, learning credits, and internal upskilling in generative AI & distribution tech.
- On-site culture with flexible schedule, weekly team lunches, and quarterly offsites in hill sta

📌 AI Content (Delhi)
🏢 CAREERBLOC ~
📍 Delhi