Senior Product Manager - AWM - Mumbai India Life Unlimited At Smith Nephew we design and manufacture technology that takes the limits off living The Product Manager Devices Implements marketing strategies and plans effectively Product Manager is responsible for developing and implementing marketing plan to achieve business plan objectives What will you be doing The Senior Product Manager conducts investigative research to assess brand image market share and growth opportunities Manages advertising launch and promotional activities and brand development of product assigned Monitors sales performance and effectiveness of marketing activities and alignment with the global marketing team to customize strategy as per local needs Responsibilities Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company s strategic plan Develop creative ideas to support sales initiatives Work with sales management to convert marketing plans into sales plans Sell marketing plans to sales team and ensure that necessary resources promotional material instruments stocks are available Track progress of plans and their impact on business and implement corrective actions in consultation with sales franchise account managers Provide relevant information to sales and support departments which contribute to effective internal business processes Develop annual product sales forecast in consultation with sales and logistics teams based on procedures strategies and company objectives Achieve forecast accuracy through close liaison with sales teams regular review of sales trends issues and monitoring of market place activity and by actively seeking input from sales team Forecast and manage expenses for product portfolio Ensure spending is consistent with achievement of business results and adjust where necessary Manage company investment in resources and equipment Develop sales support materials on technical