SEO Executive SEO Manager - Fast Food Burger BrandRole SummaryThis role owns organic growth for a fast-growing UK fast food burger chain and works closely with the PPC paid advertising team to deliver the strongest possible results across search The focus is not vanity rankings - it is store visibility footfall online orders and franchise growth using a combined SEO PPC strategy to dominate search results Why this role matters- Customers search burger near me not brand names- SEO and PPC together control more search real estate- Combined strategies reduce cost per acquisition and improve ROIKey ResponsibilitiesTechnical On-Page SEO- Conduct full technical SEO audits including - Site structure- Crawlability and indexing- Core Web Vitals site speed and usability - Optimise on-page SEO across - Menus- Blog content- Landing pages- Location and store pages- Improve internal linking structures to support - Store-level pages- Franchise and territory pagesLocal SEO Store Growth- Own and optimise Google Business Profiles for all Burger Boi locations- Build and scale local SEO landing pages for every town and city- Improve rankings for high-intent searches such as - burger near me - best burgers in location - QSR and fast food intent terms- Manage - Citations- Reviews strategy- Local schema markupContent Keyword Strategy - Build keyword strategies targeting - QSR and fast food intent- Delivery and walk-in searches- Franchise and expansion terms- Create SEO-led content briefs for - Blogs- Guides- Campaign landing pages- Optimise existing content to improve - Rankings- Click-through rate- Conversions- Identify SEO opportunities linked to - Seasonal campaigns- Promotions- Product launchesFranchise Expansion SEO- Develop SEO frameworks for recent store launches- Support franchise partners with organic search visibility- Build scalable templates for rapid store rollout- Ensure SEO is embedded into expansion plans from day oneSEO PPC Collaboration Critical Part of the Role - Work clos