Business building:
- To prepare a beat plan for his/her region & allocate targets & inputs accordingly & monitor on a regular basis & drive secondary sales
- Ease induction and onboarding of Territory Business Managers
- Provide strategic input to target planning for the territory, long term vision and ambition
- Identify and follow established processes and SOPs to appoint stockists
Demand generation:
- To carry out sales management of Abbott products in the territories assigned and to achieve the defined sales targets on a monthly/quarterly/yearly basis, as decided mutually by and with Superiors. These targets are subject to revision as per growth/potential of company and company’s products and such change would be intimated to the Sales Executive by Superiors.
- Maintain control of sales operating budget for the respective region
- Direct sales activities to ensure that short and long range sales volumes and projections are achieved
- To understand, bring in clarity on various strategies/ campaigns including CMEs, camps, etc.
rolled out from Marketing and ensure 100% implementation in his/her region
- To carry out promotion & BTL activities of the Company in the assigned territory in line with the objectives/norms of the Company.
Demand fulfillment:
- Strong ability to plan and forecast for the area
- Positive coordination skills to manage CFAs, stockists, etc. to maintain optimum inventory and meet demand
- To ensure supply chain efficiency in the region (no. of stockiest, stocks availability and significant reduction in expiry.)
People leadership
- To train and develop knowledge and skills of TBMs and build their competencies.
- To supervise, control, review, motivate and train the TBMs assigned to the Area and to help them as a team to achieve the company’s objectives.
- To build relationships with opinion leaders and stockists in the area and to periodically evaluate important customers of the area
- Assuring that all assigned personnel have