Leads marketing and promotion for music releases. Drives artist growth through digital campaigns, DSP pitching, content strategy and audience engagement.

Key responsibilities
- Develop and execute marketing campaigns for single, EP and album releases.
- Build rollout strategies across short-form content, social media, PR, creators, influencers and community marketing.
- Coordinate with artists and management teams on content calendars and campaign assets.
- Pitch releases and editorial opportunities to DSPs including Spotify, Apple Music, YouTube Music, Amazon Music and others.
- Identify trends, moments and cultural opportunities that can amplify releases organically.
- Manage paid media campaigns where required.
- Track campaign performance and prepare post-release reports with actionable insights.
- Build relationships with creators, influencers, media, radio, playlist curators and brand partners.
- Work closely with A&R;, creative, distribution and management teams throughout the release lifecycle.
- Help develop artist brands beyond individual releases.

Requirements




- 2 to 5+ years of experience in music marketing, label marketing or artist marketing.
- Strong understanding of DSP ecosystems and music consumption trends.
- Experience planning digital campaigns from pre-release through post-release.
- Excellent project management and communication skills.
- Comfortable working in a fast-moving startup environment.
- Always looking for recent ways to build artists and audiences.

The label manager oversees music releases from signing to launch. They coordinate A&R;, operations and cross-functional teams to support the roster's creative and commercial success.

Responsibilities
- Manage release timelines from acquisition through delivery and launch.
- Coordinate with artists, managers, producers, distributors, designers and marketing teams.
- Oversee metadata, assets, release schedules and delivery deadlines.
- Support A&R; in identifying, evaluating and developing ar

📌 Marketing & Amplification Manager (Mumbai)
🏢 REPRESENT
📍 Mumbai