Paid Social Media Marketing Specialist
- Position title: Paid Social Media Marketing Specialist (Min 2+ Years Experience)
- Work location: Remote / Chennai / Coimbatore
- Employment type: Full time
About Us

We are a growing global company providing business, technology, accounting, construction, and digital marketing services to clients across multiple industries. We are expanding our marketing team and are looking for experienced professionals who can build scalable customer acquisition channels and contribute directly to business growth.
Job Description

We are looking for an experienced Paid Social Media Marketing Specialist to develop, manage, and scale our paid social advertising campaigns.

The primary objective of this role is to generate qualified leads, customers, and revenue, not simply impressions, clicks, followers, or social media engagement.

You will be responsible for developing campaign strategy, identifying target audiences, creating advertising concepts and offers, launching campaigns, analyzing performance,



and continuously optimizing campaigns to improve lead quality and customer acquisition costs.

This is a hands-on performance marketing position. The successful candidate should be highly experienced in personally building and managing paid advertising campaigns, particularly across Meta platforms, and should have a demonstrated record of generating measurable business results.
Key Responsibilities
- Develop and execute the company's paid social media advertising strategy.
- Build, launch, manage, and optimize campaigns across Facebook and Instagram.
- Manage campaigns on LinkedIn, YouTube, and other relevant platforms when appropriate.
- Conduct customer and audience research to identify high-potential target segments.
- Develop advertising hooks, offers, messaging, and campaign concepts.
- Create structured testing programs for audiences, creatives, copy, headlines, offers, landing pages, and calls to action.
- Work with designers, video ed

📌 Paid Social Media Marketing Specialist (Chennai)
🏢 INTEGRA GLOBAL SOLUTIONS
📍 Chennai