KEY RESPONSIBILITIES

Business Growth
- Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of Activations & Distributions (A&D;).
- Develop a strategy to Beat the market. Identify opportunities and use levers like A&D; and credit policy to increase Market Share, and deliver on target.
- Review the trade schemes, and monitor effectiveness and modify basis performance
- Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations.

Sales Planning & Inventory Management
- Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level.
- Liaise with demand planning and supply chain to understand and address any supply constraints/ issues.

Channel and Distributor Management
- Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio.
- Ensuring ROI calculation and reporting for distributor.
- Ensure timely collection of receivables from distributor,



and inventory management.
- Ensuring productivity of the manpower on distributor payroll.
- Monitor and track Secondary scheme processing.
- Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling.

Retail Engagement
- Ensure periodic coverage of key customer groups and syndicates.
- Create the CSM engagement initiative for the cluster.
- Create and own the retail engagement plan.
- Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis.

Market Intelligence & Performance Monitoring
- Regularly conduct retail outlet audits to study market share movements and track market share.
- Lead general administration and MIS tracking, tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get busine

📌 Cluster Head (Mysuru)
🏢 Pernod Ricard India
📍 Mysuru