We are looking for email marketing specialists who can generate leads and demand for our products. They should know how to build & manage databases, plan and create an email schedule and calendar, craft email content & design and generate leads and demand.
The person needs to be hands-on with the entire process and also would be required to drive and manage the process with a team member.
The person should know Pardot or have the ability to pickup the tool fairly quickly based on experience of other similar products.
Responsibilities
Own, Create & Drive the entire strategy for email outreach, lead nurture, and lead generation.
Develop and implement an email outreach & nurture plan, content & calendar for existing leads (leads, customers, and ex-customers) acquired through our website and various channels.
Craft and execute (content, design and calendar) an outreach and lead generation strategy for new databases
Build and cultivate Database: Use online tools to build new databases to which messages can be sent.
Design and deploy emails:
Responsible for creating the email plan and calendar, creating the email content work with design team for design and HTML for the emailer and deploy the same to the required database (or data-segment)
Build and maintain a multi-geo, multi-industry email calendar, creating engaging content that fosters strong contact engagement.
Manage all contacts within the CRM, ensuring adherence to best practices and data hygiene.
Proficiency in CRM tools (Salesforce, Hubspot) is a must, with the ability to maintain and optimize data within the platform.
Possess solid analytical skills, responsible for tracking and reporting on various email marketing KPIs and overall campaign performance.
Lead and mentor a team of marketing professionals (if applicable).
Embrace growth hacking principles to leverage email marketing for lead generation and maximize campaign impact.