The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.
This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.
The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.
Education: MBA/master's degree
Job Experience Required: 2+ years
Role Overview
The Media Planning Associate will be responsible for independently managing media planning and execution support for assigned clients. The role requires a strong balance of analytical thinking, client communication, and cross-team coordination to deliver effective and insight-led media solutions.
Key Responsibilities
Understand client business objectives and translate them into structured media recommendations
Create and manage media plans using internal tools, Excel, and presentations
Analyze data related to audiences, performance, pricing, and trends to support planning decisions
Handle client communication, queries, feedback, and revisions in a clear and qualified manner
Collaborate with sales, operations, and execution teams to ensure seamless campaign delivery
Conduct market, category, and competitor research to identify opportunities and insights
Participate in client meetings and contribute to discussions with well-reasoned recommendations
Support post-campaign analysis and learning documentation.
Day-to-Day Work
Media plan creation and updates
Data analysis and insight generation
Client coordination and presentations
Internal stakeholder alignment
Managing timelines, accuracy, and quality of outputs
Must-Ha
📌 Media Planning Associate (Bengaluru)
🏢 Digital RBC
📍 Bengaluru
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