Pattern is a leading eCommerce accelerator with offices across the globe
offering outsourced marketplace and ecommerce management services for brands
worldwide. The Pattern Ecommerce Acceleration Platform leverages AI-powered
technology, industry expertise, and global distribution, logistics, and
fulfilment services to help quality brands scale profitably on their own
websites and through hundreds of marketplaces. Pattern works with some of the
most recognized brands such as Pandora, Skullcandy, The North Face and it ranks
among the top 5 Amazon sellers globally. Pattern has over 1100 employees across
the globe and in November 2021 it received $225M in funding making us a double
unicorn.
Pattern is expanding, and we are looking for a Digital Advertising Strategist to
join our Australian team to support the scaling of the business by driving the
performance of the brands we represent on Amazon and other Marketplaces.
Frequently Asked Questions
What is the day in the life of a Digital Advertising Strategist?
* Plan,
execute and monitor paid advertising campaigns on Google for the
allocated strategic accounts
* Analyse and optimise existing paid search campaigns including campaign
structure, keyword research, negative keywords, bid adjustments, creating current
campaigns, writing compelling ad copy, audience targeting, and any other
optimisation required to drive revenue and sales
* Test, scale and optimise campaigns in Google Ads (and other channels)
* Plan and manage weekly and monthly advertising budgets across client accounts
* Update and improve the tracking of every brand advertising spend and return
on ad spend
* Communicating with clients via email, calls and face-to-face meetings to
provide insights
* Define compelling advertising strategies that meet client commercial goals
* Daily reporting and monitoring of campaigns to ensure commercial objectives
are met
* Work closely with Brand Management, Merchandising and SEO/Content to drive an
aligned commer
📌 Digital Advertising Strategist (Pune)
🏢 Pattern
📍 Pune