Company description

About the Company:
Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.
We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.
We are catering to end to end digital marketing solutions for premium brands in the country.

Responsibilities

Strategy & Delivery Leadership
Set the SEO vision and roadmap across the portfolio, ensuring measurable organic growth for B2C clients across multiple industries and geographies (India, APAC, EU, MEA).
Architect end-to-end SEO programs spanning technical SEO, content, on-page,



off-page, digital PR, and CRO-aligned organic strategy.
Translate market and search-behavior nuances across regions (domestic vs. APAC/EU/MEA) into localized, high-impact strategies.
Serve as the senior point of escalation and strategic counsel for key client relationships.
AI Search - GEO / AEO
Build, own, and evangelize the practice’s capability in AI search, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Develop frameworks to grow client visibility across AI search experiences (AI Overviews, generative answer engines, LLM-driven assistants) alongside traditional SERPs.
Stay ahead of the evolving search landscape and translate emerging shifts into actionable client strategy and internal capability building.
P&L; & Commercial Ownership
Own the P&L; for your portfolio - revenue, profitability, resourcing, utilization, and margin health.
Drive account

📌 Senior Director (India)
🏢 Publicis Groupe Holdings
📍 India