Overview

Role: Associate Director / Director – Analytics Strategy (Media)
Location: [Mumbai / Bangalore]
Team: Analytics & Solutions / Media Strategy
Role Overview
We are looking for a Strategy Director with a strong analytics orientation, who can bridge the gap between advanced analytics (MMM, measurement) and real-world media decisions.
This role is not about building models—it is about making models useful.
You will work at the intersection of:
Marketing effectiveness (MMM, attribution, experimentation)
Media strategy (planning, allocation, optimization)
Client leadership (local + regional teams)
The core mandate:
Translate analytics outputs into clear, actionable media recommendations that drive business outcomes.
Key Responsibilities
MMM Translation & Strategy
Interpret MMM outputs (ROI curves, saturation, carryover, channel contributions)
Convert findings into:
Budget allocation recommendations
Channel mix strategies
Flighting / phasing guidance
Build “so what / now what” narratives for clients
Analytics-led Media Strategy
Partner with media teams to:




Integrate MMM insights into planning cycles
Drive data-backed decision frameworks
Move teams from:
reporting → insight → action
Client & Market Engagement
Work closely with local market teams (APAC)
Present complex analytics in simple, business-friendly language
Act as a trusted advisor to clients on marketing effectiveness
Cross-functional Collaboration
Interface with:
Data science / MMM teams
Media planning & buying teams
Product / platform teams
Ensure alignment between:
model outputs
planning inputs
execution realities
Thought Leadership
Build POVs on:
Agile MMM
Measurement evolution
Media effectiveness frameworks
Contribute to internal capability building and client conversations
What We’re Looking For
Experience
8–12+ years in:
Media strategy (this is must)
Analytics consulting / marketing effectiveness
Solid exposure to:
MMM (interpretation, not necessarily modeling)
Media planning across digital + offli

📌 PG India
🏢 Publicis Groupe Holdings
📍 India