The Category Development Marketer is responsible for developing and executing marketing strategies to grow assigned product categories through consumer insights, trade marketing activations, and cross-functional collaboration

The role involves tracking category performance metrics, analyzing market share and competitive dynamics, supporting recent product launches, and designing in-store and digital category communications

A degree or MBA in Marketing with understanding of category management, FMCG trade marketing, and proficiency in data tools (Nielsen, Kantar, etc) is required

Solid analytical, communication, and stakeholder management skills are essential for driving category growth

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📌 Category Development Marketer Bengaluru
🏢 3M India
📍 Bengaluru