Roles and Responsibilities;
Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
Manage Google Ads, including Search, Shopping, Performance Max, and YouTube campaigns.
Develop and implement SEO strategies to improve organic traffic and search rankings.
Conduct keyword research and optimize product pages, collections, meta titles, descriptions, and content.
Monitor and optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversions, and revenue.
Manage and optimize Meta Pixel, Conversions API, GA4, and Google Tag Manager.
Conduct regular A/B testing of ad creatives, audiences, copy, landing pages, and offers.
Analyze campaign and website performance and identify opportunities for improvement.
Plan and manage digital marketing budgets to achieve maximum ROI.
Coordinate with the graphic design, content, and e-commerce teams for ad creatives and campaigns.
Conduct competitor research and identify recent marketing opportunities.
Track website traffic, conversions,



customer acquisition, and overall marketing performance.
Prepare weekly and monthly performance reports with actionable insights.
Monitor SEO performance through Google Search Console and Google Analytics.
Stay updated with the latest trends and changes in Meta Ads, Google Ads, SEO, and digital marketing.
Continuously test new strategies to increase website sales, customer acquisition, and revenue.

Required Skills
Hands-on experience with Meta Ads Manager
Good knowledge of Google Ads
Robust understanding of SEO
Knowledge of GA4, Google Tag Manager & Meta Pixel
Experience with e-commerce/D2C marketing
Strong analytical and data interpretation skills
Knowledge of ROAS, CAC, CPA, CTR, CPC, CPM and conversion rate
Experience in A/B testing and campaign optimization
Valuable communication and reporting skills

📌 Digital Marketing Specialist Chennai (India)
🏢 COLORSSWAG
📍 India