Role Overview

We need a Digital Marketing Manager to own the growth strategy, execute high-impact campaigns, and build the brand across digital channels. This role requires hands-on execution across SEO, paid media, content, and community marketing, with a focus on driving user acquisition and engagement.

Responsibilities
Develop and execute comprehensive digital marketing strategies to acquire users and drive platform adoption.
Manage paid advertising campaigns (Google Ads, LinkedIn, Meta) with explicit ROI tracking and optimization.
Lead SEO/SEM efforts to rank for high-intent keywords and drive organic traffic.
Create and distribute content marketing (blogs, case studies, videos, social media) targeting professionals.
Build and nurture community engagement on LinkedIn, Twitter, and industry forums.
Analyze campaign performance using Google Analytics, Hotjar, and attribution tools to optimize spend and conversions.




Collaborate with product, design, and sales teams to align marketing with product launches and feature rollouts.

Requirements
5+ years of digital marketing experience, preferably in SaaS, B2B, or skilled services.
Proven track record managing paid acquisition budgets ($10K+ monthly) with strong ROAS.
Deep expertise in Google Ads, LinkedIn Ads, Meta Ads, and SEO tools (SEMrush, Ahrefs, Google Analytics 4).
Solid content marketing and copywriting skills with B2B audience experience.
Excellent understanding of funnel optimization, A/B testing, and conversion rate optimization.
Experience with marketing automation (HubSpot, Mailchimp) and CRM integration.
Ability to manage multiple campaigns simultaneously while hitting KPIs.

📌 Digital Marketing Manager Noida Immediate Joiner
🏢 Sidhhanth AIU Private
📍 Noida