Key Responsibilities
Plan, create, and manage PPC campaigns across:

Google Search Ads

Google Display Ads

Performance Max Campaigns

YouTube Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads
Manage campaign budgets and optimize spending to maximize return on investment (ROI).
Perform keyword research and competitor analysis.
Create high-converting ad copies and work with designers to develop engaging creatives.
Set up conversion tracking using:

Google Tag Manager

Google Analytics 4 (GA4)

Google Ads Conversion Tracking

Meta Pixel

LinkedIn Insight Tag
Optimize campaigns based on:

CTR

CPC

CPA

ROAS

Conversion Rate

Quality Score
Conduct A/B testing on:

Ad copy

Headlines

Landing pages

Audience segments

Bidding strategies
Build and manage remarketing campaigns.
Monitor daily campaign performance and resolve issues proactively.
Prepare weekly and monthly performance reports with actionable insights.




Collaborate with the SEO team to align paid and organic strategies.
Work closely with Sales and Product Marketing to improve lead quality and conversion rates.
Stay updated with the latest PPC trends, AI-powered advertising tools, and platform updates.

Required Skills
Strong knowledge of Google Ads.
Experience managing Meta Ads campaigns.
Experience with LinkedIn Ads (preferred for B2B marketing).
Positive understanding of Google Analytics 4 (GA4).
Experience with Google Tag Manager.
Knowledge of conversion tracking and attribution.
Robust analytical and reporting skills.
Excellent understanding of keyword research and bidding strategies.
Familiarity with landing page optimization.
Strong Excel or Google Sheets skills.
Valuable communication and collaboration skills.

📌 Ppc Specialist Pay Per Click Specialist Chennai
🏢 AP Management Consultants
📍 Chennai