Deputy Manager - Brand Solutions

About Croma

Croma, part of the Tata Group, is Indias leading electronics retail chain with 540+ stores in 200+ cities. Offering 20,000+ products from 500+ brands, Croma provides a seamless omnichannel shopping experience. With its Own Label range, Zip Care services, and Express Delivery, Croma ensures quality, convenience, and expert guidance for wide range of digital and home electronic needs.

Key Responsibilities
Co-Marketing & Alliance Development: Build and scale strategic partnerships with brands to drive co-marketing investments that enhance footfalls, digital traffic, consideration and conversions. Leverage Croma’s marketing calendar to unlock high-impact collaboration prospects aligned with brand priorities
Brand Partnership & Revenue Ownership: Lead partnerships for the home category, developing robust relationships with trade marketing, e-commerce, and sales teams of partner brands. Drive joint business planning and secure marketing funds for brand-led and co-branded initiatives
Strategic Planning & Persuasion: Identify and pitch compelling, insight-led marketing plans to brand partners across regions and channels.



Use solid influencing and negotiation skills to align stakeholders and secure incremental marketing investments
Campaign Execution & Optimization: Coordinate with internal marketing teams to ensure timely rollout of campaigns, including planning, asset readiness, and scheduling. Monitor performance and drive continuous optimization to maximize ROI for both Croma and partner brands
Cross-Functional Collaboration: Work closely with buyers, merchandising, and store operations teams to identify opportunities (new launches, in-store activations, events) and convert them into funded marketing programs with brand partners.
Performance Tracking & Analytics: Own MIS and reporting cadence, including weekly and monthly performance reviews. Provide actionable insights to partners and internal teams to improve effectiveness and strengthen future investment cases.

Looking for candidates with relevant experience in partnerships, alliances and marketing-driven revenue roles.
Consumer electronics / Large format Retail
E-Commerce & Quick commerce
Media & OTT platforms

📌 Deputy Manager Mumbai
🏢 Croma
📍 Mumbai