Roles and Responsibilities
Develop and execute digital marketing strategies across search engine optimization (SEO), social media optimization (SMO), pay-per-click advertising (PPC), and social media marketing.
Manage and optimize Google AdWords campaigns, Facebook ads, and Facebook marketing efforts to achieve desired results.
Conduct keyword research and on-page optimization to improve website visibility in search engines.
Analyze campaign performance using analytics tools like Google Analytics to identify areas for improvement.
Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with business objectives.