Novasol Ingredients Pvt. Ltd. is a leading food ingredient solutions company providing ingredients and application-focused solutions across

Bakery, Dairy, Ice Cream, Processed Foods, Beverages, Snacks, Confectionery, HoReCa, Human Nutrition and Pharma . The company combines ingredient sourcing with technical support, product development and application expertise

Roles & Responsibilities – Area Sales Manager – Techno Commercial
Drive sales and business development

for food ingredients solutions across North East and assigned territories.
Develop new customers

in Market.
Manage key accounts

and build long-term relationships with Purchase, R&D;, QA, Production and senior management.
Achieve monthly, quarterly and annual sales and gross-margin targets

through effective territory planning and execution.
Identify customer requirements

and recommend suitable food ingredient/flour solutions in coordination with the R&D; and Application teams.
Generate and manage customer trials ,



coordinate product samples and ensure successful conversion of trials into commercial business.
Prepare techno-commercial proposals, quotations and pricing

and lead commercial negotiations with customers.
Expand business within existing accounts

through cross-selling, up-selling and introduction of new Novasol products.
Build a strong sales pipeline

through market mapping, customer visits, referrals, industry networks and current business opportunities.
Monitor market trends, competitor activities, pricing and customer requirements

and provide actionable market intelligence to management.
Coordinate with Procurement, R&D;, Quality, Supply Chain and Finance

to ensure smooth order execution, customer service and complaint resolution.
Monitor collections, outstanding payments, sales forecasts and MIS , ensuring timely reporting and healthy working-capital management.

📌 Area Sales Manager (Mumbai)
🏢 Novasol Ingredients
📍 Mumbai