Associate Director – Brand Management
Company:

Myntra (Bangalore, India)
Experience Required:

12+ Years
Core Role
Primary Focus:

Responsible for overall strategy, brand management, and driving core business outcomes.
Scope:

Full-spectrum business ownership—covering operating plan development, financial planning, range planning, P&L; management, inventory management, and sales execution.
Key Responsibilities
1. Business & Category Planning
Operating Plans:

Formulate Annual Operating Plans (AOP) covering revenue, margin, and discounts, alongside Monthly Operating Plans.
Growth Strategy:

Define category- and brand-specific growth roadmaps.
Financial Planning:

Lead P&L; planning at both the brand and category levels.
2. Range, Assortment & OTB Planning
Product Mapping:

Execute product category-to-brand mapping.
Assortment Strategy:

Utilize data analysis and insights to plan option width and depth.
OTB & Season Planning:

Lead Open-To-Buy (OTB) seasonal planning at the brand-category level.
Inventory Optimization:

Size bets, manage range-level inventory, and implement forecasting strategies to maximize profitability.
Market Intelligence:

Conduct competitive research and market analysis.
3.



Sales & Inventory Management
Inventory Control:

Plan category inventory flow and track Days on Hand (DOH).
Category Health:

Oversee Sell-Through Rates (STRs), inventory ageing, and the portfolio mix (Core vs. Fashion); execute course corrections as needed.
Execution:

Lead monthly sales execution in coordination with sales and marketing teams while tracking standard P&L; metrics.
4. Cross-Functional Leadership & Projects
Stakeholder Alignment:

Partner with buying, sourcing, brand, sales, and planning teams to deliver on business targets.
Strategic Initiatives:

Drive projects across the value chain (supply chain, planning, sales) to boost growth, process efficiency, and profitability.
Key Requirements & Qualifications
Experience:

12+ years in Category and Brand Management.
Domain Focus:

Background in fashion retail or brand management (experience in

Menswear

preferred).
Analytical Capability:

High business acumen with robust numerical, data-interpretation, and problem-solving skills.
Soft Skills:

Proven ability to manage complex, cross-functional stakeholder relationships.

📌 Associate Director : Brand Management (Buying) (Mumbai)
🏢 Myntra
📍 Mumbai