Role & responsibilities

- Plan, execute, and optimize digital marketing campaigns.
- Manage Facebook, Instagram, and LinkedIn business pages.
- Create and optimize Meta Ads (Facebook & Instagram Ads).
- Create, manage, and optimize Google Ads campaigns (Search, Display & Performance Max).
- Handle Google My Business (GMB) profile optimization and local SEO.
- Monitor campaign performance and improve ROI using data-driven strategies.
- Create content calendars and coordinate with the creative team for graphics and videos.
- Generate leads through paid marketing campaigns.
- Perform keyword research and basic SEO optimization.
- Track website traffic using Google Analytics and Google Tag Manager.
- Prepare weekly and monthly performance reports.
- Stay updated with the latest digital marketing trends and platform updates.

Preferred candidate profile

- 13 years of experience in Digital Marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Good knowledge of Google My Business (GMB)



optimization and Local SEO.
- Understanding of Facebook Pixel, Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
- Experience in lead generation campaigns.
- Basic knowledge of Canva, Photoshop, or video editing is an added advantage.
- Good communication and analytical skills.
- Ability to manage multiple client accounts simultaneously.
- Google Ads or Meta Blueprint Certification will be an added advantage.

Perks and benefits

- Competitive salary based on experience.
- Performance-based incentives.
- Opportunity to work on multiple brands and industries.
- Skilled growth and learning opportunities.
- Friendly and creative work environment.
- Paid leave and festival holidays.
- Skill development and certification support.
- Career growth opportunities within the company.

📌 Social Media Specialist (Bilaspur)
🏢 Adprayas
📍 Bilaspur