Roles and Responsibilities

- Conduct regular field visits to promote the hospitals services and specialties.
- Develop and maintain professional relationships with doctors, clinics, diagnostic centres, pharmacies, nursing homes and other healthcare providers.
- Build and expand the hospital’s patient referral network.
- Identify recent referral sources and business development opportunities within assigned territories.
- Establish tie-ups with corporate offices, schools, colleges, factories, government and private organisations.
- Plan and organise health camps, medical camps, awareness programmes and promotional activities.
- Promote the hospital’s OPD, IPD, diagnostic, health check-up and specialised medical services.
- Generate leads and achieve monthly patient-footfall,



referral and revenue targets.
- Maintain regular communication with existing referral partners and institutional clients.
- Collect and analyse information about competitors, local market conditions and healthcare requirements.
- Coordinate with doctors, management and internal departments for marketing initiatives.
- Prepare and submit daily field-visit reports, lead reports and monthly performance reports.
- Represent the hospital professionally and maintain its reputation and brand image.
- Perform extensive outdoor marketing and travel regularly within the assigned area.

📌 Marketing Manager (Bolpur)
🏢 Bolpur Santiniketan Health Care
📍 Bolpur