visibility is easy. memorability is earned.
at CRED, we build the latter.
where words aren't just written, they're engineered to stay.
they make people feel something. they make them think twice before settling for less.
we are looking for someone who knows the difference.

what you will do:
work on CRED's wealth platform and Kuverato create product & marketing assets, from in-app messaging to whatsapp, push notifications, email, and more

define and refine Kuvera's voice across products, marketing, and campaigns. you won't just write; you'll decide how every feature speaks

take marketing campaigns from concept to execution across multiple channels; whether it's in-app communication, offline activations, or social content, your words will find a way to fit in

collaborate with internal teams like PR, product, or design. outstanding ideas don't happen in silos

create impact at every level; whether it's driving action, shaping perception, or building brand affinity. Creativity is key, but so is intent

this is the role for you if you are:
someone who understands that writing is both an art and a science. you know that writing isn't just about words, it's about influence

you have experience writing across different mediums and channels, knowing that an email isn't a tweet, and a push notification isn't a whatsapp message





you understand how to write within a brand's tone of voice and personality. you know the difference between funny and witty, and why the latter always wins

have experience/knowledge about investment - industry, products, jargons etc

what will set you apart (these are not deal-breakers)
you've built something for yourself; whether it's a blog, a newsletter, a collection of sharp tweets, a sneaker collection or a banger playlist, we respect people who create beyond their job description

you have a pulse on what's happening. not just in pop culture but in the world and on the internet. you understand what makes people tick and how to turn that into writing that resonates

you can switch between writing for different products and business lines without losing the plot.

pro- prior work in the wealth space
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 Copywriter - Kuvera (Bengaluru)
🏢 Cred
📍 Bengaluru