Role Summary

We are seeking an experienced and visionary Strategy Head to lead our Creative and Concept teams in delivering cutting-edge, immersive, and impactful brand experiences. The ideal candidate will have extensive experience in conceptualizing large-scale events, corporate engagements, MICE, exhibitions, product launches, and experiential campaigns while driving creative excellence across pitches and project execution.

This role requires a strategic thinker who can transform client briefs into compelling concepts, inspire multidisciplinary teams, and ensure exceptional creative output that aligns with business objectives and client expectations.

Key Responsibilities

Creative Leadership

- Lead and mentor the Creative Strategy, Concept, and Design teams.
- Establish and drive the overall creative vision across all projects.
- Ensure creative excellence throughout ideation, development, and execution.
- Maintain consistency in creative quality and brand storytelling.

Concept Development

- Translate client briefs into innovative experiential concepts and integrated campaigns.
- Develop unique event themes, engagement ideas, and immersive brand experiences.
- Lead brainstorming sessions and inspire breakthrough thinking.
- Present creative concepts confidently to clients and senior stakeholders.

Pitch Management

- Own the creative direction for new business pitches.
- Collaborate with Client Servicing, Business Development, Production, and Design teams.
- Ensure presentations are strategically sound, visually impactful, and commercially viable.




- Support business growth through compelling creative solutions.

Team Management

- Build, lead, and develop high-performing Creative and Concept teams.
- Allocate resources effectively across multiple projects.
- Coach team members through regular feedback and development plans.
- Foster a cooperative, creative, and high-performance culture.

Client Engagement

- Participate in client meetings to understand objectives and provide strategic creative direction.
- Build strong client relationships and serve as a trusted creative advisor.
- Present concepts, mood boards, storyboards, and creative narratives.

Cross-Functional Collaboration

- Work closely with Client Servicing, Production, Design, Content, and Operations teams.
- Ensure creative ideas are executable within timelines and budgets.
- Guide teams during execution to maintain creative integrity.

Innovation & Process Improvement

- Stay updated on global experiential marketing trends, technologies, and design innovations.
- Introduce new creative processes, tools, and methodologies.
- Build a repository of creative references, best practices, and industry insights.

Key Performance Indicators (KPIs)

- Quality and originality of creative concepts.




- Pitch conversion rate through creative excellence.
- Timely delivery of concepts and presentations.
- Client satisfaction and retention.
- Team engagement, mentoring, and capability development.
- Innovation in experiential campaigns.
- Cross-functional collaboration effectiveness.
- Contribution to business growth and revenue generation.

Skills & Competencies

- Creative thinking and conceptualization.
- Leadership and people management.
- Strategic storytelling and presentation skills.
- Strong understanding of experiential marketing and event production.
- Client relationship management.
- Excellent communication and influencing skills.
- Commercial awareness and business acumen.
- Problem-solving and decision-making abilities.
- Time management and ability to manage multiple priorities.

Technical Skills

- Microsoft PowerPoint
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- AI-enabled creative tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)- these are 2D tools. Creative directors are usually 3D designers or non software people, never 2D
- Presentation development and visual storytelling
- Knowledge of event production processes
- Budget awareness and commercial feasibility

Educational Qualification

Bachelor's degree in Design, Advertising, Marketing, Mass Communication, Fine Arts, Architecture, or a related discipline. A Master's degree is preferred.

No. of years of experience should be at least 8 to 12 years of event industry experience

📌 Creative Director (India)
🏢 Laqshya Live Experiences
📍 India