Role Purpose:

This role is responsible for building and monetizing new, non-traditional revenue streams for the organization's India business. It operates parallel to the existing RSM function and is pan-India in scope, cutting across regions.

Job Function:

New Business and Revenue Innovation:

- Identify, conceptualize, and drive current sales-led revenue opportunities beyond traditional cinema advertising.

Design Partnership Frameworks that go beyond media buys, including:

- Cinema naming rights and long-term venue partnerships
- Product and brand integrations within the cinema environment
- Sponsored trailer blocks and ad segments
- Seat branding, auditorium takeovers, and immersive brand zones
- Co-created IPs, events, and premium sponsorship opportunities

Partnership Development:

- Pitch end-to-end partnership ideas to national and large regional brands across categories.
- Engage with senior brand marketers, media heads, and agency leadership to close high-value, long-term partnerships.
- Build strategic alliances that position the organization as a premium experiential media platform, not just an advertising medium.

Sales Enablement:

- Create compelling sales narratives, decks, and presentations for bespoke opportunities.

Cross-Functional Collaboration:

- Collaborate with internal stakeholders (marketing, operations, programming, finance)



to convert ideas into executable, scalable solutions.

Revenue Ownership and Governance:

- Own targets specific to special projects and innovations.
- Build and manage a healthy pipeline.

Job Dimensions (Budget Ownership):

- Advertising Sales Revenue
- Bulk Booking Sales Revenue
- Team Revenue Management
- Partnerships, Sponsorships & Tie-ups

Level of Interaction:

Internal

- HOD/GM Sales
- Inter-departmental interactions
- Intra-team interactions

External

- Strong idea-pitching and storytelling ability — comfortable selling concepts, not just products

Level of Communication:

- Basic communication
- Efficient and clear information exchange
- Collaborative problem-solving
- Negotiation and influencing others
- High-level messaging capable of influencing the direction of a company or group of companies

Position Profile: 12–15 years of experience in new business development, partnerships, brand solutions, and experiential marketing

- 12–15 years of overall experience
- Certification: Not applicable
- Language: English & Hindi
- Age: 33–40
- Education: MBA (Full time)
- Highly extroverted, confident, and persuasive; thrives in senior-level conversations
- Entrepreneurial mindset with a hunter mentality for new revenue

📌 Lead - Key Accounts & Strategic Partnerships (Media Sales) (India)
🏢 Antal International
📍 India