Job Description

Manager Value-Added Services

Location: Gurgaon, India
Function: Value-Added Services
Reporting To: Head Corporate Services

Role Overview

The Manager Value-Added Services will be responsible for building and launching the company's Value-Added Services division across its main business lines.

The person will develop the VAS strategy, identify commercially attractive service categories, secure relevant partnerships, integrate offerings into the company's physical and digital customer journeys, and establish the division as a meaningful source of revenue.

This is an early-stage business-building role requiring strong ownership, commercial judgement and execution ability. The person should have previously built or scaled a new business, business vertical, product or service line in India. Former entrepreneurs and founding team members with relevant experience would be particularly well suited.

Based on the successful development and growth of the division, the role may progress to Head Value-Added Services.

Key Responsibilities

1. Develop the VAS Strategy

- Develop the overall strategy and roadmap for launching Value-Added Services across the company's business lines.
- Identify services that are relevant to the company's customers and can generate sustainable revenue.
- Assess opportunities based on customer need, commercial potential, strategic fit and ease of execution.
- Prioritise the initial portfolio of services and define the sequence of launch.
- Develop business plans, revenue models, pricing structures and implementation plans.
- Establish short-term and long-term targets for the division.

2. Build Commercial Partnerships

- Identify suitable partners, service providers, platforms and brands across relevant service categories.
- Develop compelling partnership propositions based on the company's customer base, infrastructure and business reach.
- Build and maintain a strong pipeline of partnership opportunities.
- Lead commercial discussions, negotiations and closure of agreements.
- Secure commercially attractive revenue-sharing, referral, commission, subscription or other partnership models.
- Work with legal, finance and other internal teams to complete partner evaluation, contracting and onboarding.
- Maintain strong relationships with partners and identify opportunities to expand existing arrangements.

3. Establish Revenue Generation





- Take ownership of making VAS a revenue-generating division.
- Define and deliver revenue, margin, conversion and customer-uptake targets.
- Identify the most effective commercial model for each service category.
- Monitor the commercial performance of services and partners.
- Improve pricing, partner terms, customer offers and distribution models based on performance.
- Discontinue or redesign offerings that do not demonstrate sufficient customer or commercial value.
- Build a scalable and sustainable revenue model for the division.

4. Integrate VAS into Customer Journeys

- Identify the most appropriate stages at which VAS offerings should be introduced to customers.
- Design the VAS journey across physical locations, websites, applications and other customer touchpoints.
- Work with technology, operations, marketing and business teams to integrate services into existing journeys.
- Use data and customer feedback to continuously improve service placement and conversion.

5. Launch and Scale New Services

- Take new services from opportunity identification through commercial launch.
- Conduct customer research, market analysis and competitor benchmarking.
- Develop and execute pilots to test service demand, pricing and operating models.
- Prepare launch plans covering partnerships, technology, operations, marketing, customer support and training.
- Coordinate with internal teams and external partners to ensure timely implementation.
- Review pilot performance and decide whether to scale, modify or discontinue the service.

6. Lead Cross-Functional Execution

- Act as the central business owner for all Value-Added Services initiatives.
- Coordinate with business lines, commercial, operations, technology, marketing, finance, legal and other functions.
- Clearly define responsibilities, timelines and dependencies for each initiative.
- Drive follow-ups and resolve issues affecting implementation.
- Create momentum across teams where resources and processes are still being developed.

7. Build the VAS Operating Model





- Develop the processes required to manage partners, services, customer fulfilment and revenue reporting.
- Define roles and responsibilities for teams involved in selling and delivering VAS.
- Establish partner onboarding, service-quality and performance-review mechanisms.
- Develop the reporting and governance framework for the division.
- Recommend the team structure and capabilities required as the division grows.
- Build the foundation required for VAS to operate as an independent and scalable business vertical.

Mandatory Requirements

- Proven experience in building, launching or scaling a new business, business vertical, product or service line in India.
- Demonstrable personal responsibility for strategy, partnerships, implementation and revenue generation.
- Strong track record of identifying, negotiating and closing commercial partnerships.
- Experience taking business opportunities from concept and planning through launch and scale.
- Strong understanding of business models, pricing, commercial structures and partnership economics.
- Strong networking, relationship-building, negotiation and interpersonal skills.
- Ability to independently create structure, identify priorities and drive execution in an early-stage environment.
- Solid commercial judgement and ability to balance customer value with revenue potential.
- Strong analytical, communication and presentation skills.
- Ability to work closely with senior management and influence internal and external stakeholders.

Preferred Experience

- Previous experience as an entrepreneur, co-founder or founding team member of a growing business.
- Experience building a new division or business vertical within a start-up or growth-stage company.
- Experience in consumer services, digital platforms, healthcare, insurance, travel, financial services, e-commerce or other partnership-led businesses.
- Experience integrating products or services into app-based and website-based customer journeys.
- Experience working with B2B, B2C and B2B2C commercial models.
- Experience creating cross-selling, referral, subscription, commission or marketplace-based revenue streams.
- Experience launching and scaling services across multiple locations or customer segments.
- Existing networks across relevant consumer-service and partnership categories in India.

📌 Manager - Value-Added Services (Gurugram)
🏢 Stemz Global
📍 Gurugram