Job Description:

A Head of E-commerce is a senior commercial leader responsible for driving online revenue growth, managing the digital Profit & Loss (P&L;), and overseeing operations across Direct-to-Consumer (D2C) sites and marketplaces. They define the digital strategy, optimize customer experience, and lead cross-functional teams spanning marketing, tech, and supply chain. Core Responsibilities

- Strategic Leadership: Develop and execute comprehensive e-commerce and omnichannel strategies to achieve revenue, margin, and market share growth.

- P&L; & Budget Management: Own the digital P&L;, forecast revenue, manage operational costs (platform fees, agency costs), and allocate marketing budgets to maximize ROI.

- Platform & Marketplace Operations: Oversee storefront operations across major platforms (e.g., Shopify, Magento, Amazon, Flipkart, Quick Commerce) and ensure optimal product merchandising and inventory availability.

- Customer Experience (CX): Analyze user journeys, conversion rates, and A/B test results to reduce checkout friction and enhance the online shopping experience.

- Digital Marketing & Acquisition: Collaborate with marketing teams to oversee performance marketing (SEO, SEM, PPC, affiliate, social media) and retention strategies.

- Team Management: Lead, mentor, and build a high-performing e-commerce team, including digital marketers, content specialists, and web developers.

- Supply Chain Collaboration:



Coordinate with logistics, warehousing, and procurement teams to ensure seamless fulfillment, reduce return rates, and prevent stock-outs.

Key Performance Indicators (KPIs)

- Conversion Rate: Target an increase, for example, from an industry average of 2% to 3%.

- Return on Ad Spend (ROAS): Track campaign efficiency, typically aiming for a target multiple of 3.0× to 5.0× based on industry benchmarks.

- Customer Acquisition Cost (CAC) & Lifetime Value (LTV): Optimize LTV to CAC ratios to ensure sustainable, profitable growth.

- Average Order Value (AOV): Implement cross-selling and upselling initiatives to increase value per transaction.

Qualifications & Requirements

- Education: Bachelor’s degree in Business Administration, Marketing, E-Commerce, or Information Technology. An MBA is highly preferred.

- Experience: Minimum 8 to 12+ years of progressive leadership experience in e-commerce, D2C, or retail.

- Technical Skills: Proficiency with e-commerce platforms (e.g., Shopify Plus, Magento, WooCommerce) and analytics/data tools (e.g., Google Analytics 4, internal BI dashboards).

- Commercial Acumen: Robust financial literacy, negotiation skills (for vendor/partner management), and a data-driven mindset.

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http://jobs.vinayakjob.com
CONTACT DETAILS -
Name - ANJALI
Number - 95034 51559

RITESH AGRAWAL

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