Job Title: Business Development Executive – Exhibition Backdrops & Stall Displays Company: Backdropsource — Custom Backdrops, Event Displays & Trade Show Printing Department: Sales Location: Coimbatore, India (with regular travel) Employment Type: Full-time Budget: Based on experience Work Mode: In office Travel: Coimbatore & around About the Role We are looking for a highly skilled and driven Business Development Executive to develop long-term relationships with leading IT, manufacturing, and industrial companies in and around Coimbatore that regularly participate in trade exhibitions in India and abroad. The role also requires an on-ground presence at exhibitions to network, generate leads, and convert prospects into long-term, repeat clients. Key Responsibilities
- Identify, approach, and build relationships with large IT, manufacturing, and industrial companies that regularly exhibit at trade fairs, both domestic and international.
- Sell exhibition backdrops, stall displays, and related branding solutions to corporate clients.
- Attend exhibitions and other trade fairs to represent the company, network with exhibitors, and generate fresh leads.
- Proactively capture new clients at ongoing exhibitions and follow up to convert them for the next edition/year's event.
- Maintain consistent, year-on-year engagement with existing clients to secure repeat business for every exhibition cycle.
- Court and pursue large corporate accounts, positioning the company as a preferred vendor for their exhibition and stall requirements.




- Manage the complete sales cycle — prospecting, pitching, quoting, negotiation, and closing.
- Coordinate with the design and production teams to translate client requirements into deliverable backdrop/stall solutions.
- Maintain accurate records of leads, client interactions, and sales pipeline; report on targets and forecasts.
- Travel as required — within Coimbatore and surrounding industrial belts to source clients and attend exhibitions. Required Skills & Experience
- Proven track record in B2B sales, preferably in exhibitions, events, signage, printing, or display solutions.
- Strong existing network or ability to quickly build relationships within the IT/industrial/manufacturing sector in Coimbatore.
- Excellent communication, negotiation, and client relationship management skills.
- Confident representing the company independently at exhibition stalls and corporate offices.
- Self-driven and target-oriented.
- Bachelor's degree in Business, Marketing, or a related field preferred Preferred / Nice to Have
- Existing contacts with leading companies across the Coimbatore belt.
- Prior experience working with any trade fair/exhibition organisations.
- Experience selling to companies that exhibit internationally What We Offer
- Competitive fixed salary plus performance-linked incentives.
- Travel allowance for outstation and exhibition-related travel.
- Opportunity to work directly with leading industrial brands in the region

📌 Business Development Executive - Exhibition Backdrops & Stall Displays (India)
🏢 Backdropsource
📍 India