Job Overview
We are seeking a highly strategic and data-driven Linked In Digital Marketing Expert to scale our brand’s presence, generate high-quality
B2B leads, and manage our end-to-end marketing footprint on Linked In. In this role, you will lead the strategy and execution of both organic
content positioning and paid Linked In Ads campaigns to drive measurable growth.
RequirementsCore Responsibilities
? Paid Campaign Management

- Design, deploy, and optimize highly targeted Linked In Paid Ad campaigns.

- Allocate and manage ad budgets efficiently to maximize Return on Ad Spend (ROAS).

- Conduct strict A/B testing on ad creatives, copy, landing pages, and audience segments.

- Build advanced target segments using Linked In Insight Tag website demographics, account-based marketing (ABM) lists, and lookalikes.

✍️ Organic Strategy & Content Creation

- Own the content calendar for our Linked In Company Page.

- Write compelling B2B copy, text posts, image carousels, and video outlines.

- Ghostwrite thought-leadership content for executive team profiles to expand organic reach.

- Foster community engagement by actively monitoring and replying to comments and direct messages.

? Analytics & Reporting

- Track critical performance indicators (KPIs) including CTR, CPC, CPL, and conversion rates.





- Translate raw Linked In Campaign Manager metrics into actionable business growth insights.

- Build comprehensive monthly performance reports for senior stakeholders.

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- Required Skills & Qualifications

- Experience: Minimum of 3+ years of dedicated experience running B2B Linked In marketing campaigns.

- Platform Mastery: Deep technical knowledge of Linked In Campaign Manager, Sales Navigator, and the Linked In Insight Tag.

- Lead Generation: Proven track record of leveraging Linked In for pipeline generation and customer acquisition.

- Analytical Mindset: Proficiency with web tracking tools like Google Analytics to measure downstream conversion funnels.

- Communication: Exceptional English copywriting and verbal presentation skills.

- Education: Bachelor’s degree in Marketing, Communications, Business, or equivalent hands-on portfolio experience.

Preferred Qualifications

- Official Linked In Certified Marketing Insider or Linked In Marketing Strategy credentials.

- Familiarity with Customer Relationship Management (CRM) and automation tools like Hub Spot or Salesforce.

- Basic graphic design or video editing skills using tools like Canva to quickly iterate on ad creatives.

📌 LinkedIn Digital Marketing Expert (India)
🏢 Kasa Eshna
📍 India