Job Description:

- Hyperlocal Customer Acquisition

- Own customer acquisition and order growth targets across assigned dark stores and regions.

- Develop localized growth strategies based on customer demographics, competition, category demand, and market potential.

- Drive recent customer acquisition through digital, offline, partnerships, referral, and community-led initiatives.

- Improve penetration and awareness within dark store catchment areas.

- Regional Business Growth

- Analyze business performance at city, zone, and dark store levels.

- Identify underperforming regions and implement targeted growth plans.

- Build region-specific marketing calendars, campaigns, and customer engagement initiatives.

- Drive growth in active customers, orders, basket size, and frequency.

- Market Expansion & Demand Generation

- Partner with category, commercial, and operations teams to drive demand generation.

- Develop acquisition programs for new dark store launches and market expansion.

- Monitor competitive activity and recommend tactical interventions to gain market share.

- Create hyperlocal campaigns that increase customer adoption and repeat usage.

- Performance Marketing & Growth





- Work closely with central performance marketing teams to optimize acquisition spends by city, region, and catchment.

- Monitor CAC, conversion rates, activation rates, and ROI at a micro-market level.

- Ensure productive allocation of marketing budgets across regions based on business

- potential.

- Customer Retention & Engagement

- Develop localized retention strategies to improve repeat purchases and customer

- lifetime value.

- Partner with CRM teams to execute region-specific customer journeys and

- engagement campaigns.

- Drive loyalty, referral, and win-back initiatives.

- Analytics & Insights

- Build dashboards and reporting frameworks to track growth performance across dark

- stores.

- Conduct cohort, funnel, and customer behavior analysis.

- Leverage data to identify growth opportunities and optimize marketing investments.

- Cross-Functional Collaboration

- Work closely with Operations, Supply Chain, Category, Product, Analytics, CRM, and

- Commercial teams.

- Partner with regional teams to execute growth initiatives on the ground.

- Manage agencies, local partnerships, and marketing vendors where required.

📌 Growth Marketing (India)
🏢 Acme Services Private
📍 India