Job Title: Marketing & Branding Executive
Department: Business Operations
Location: Indore (On-site)
Experience: 0-2+ Years
Company: Robro Systems
Website: www.robrosystems.com

About Robro Systems
Robro Systems is a quick-growing innovator in AI-powered automation and machine vision, specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS), empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control.

At Robro, we are driven by Vision, Intelligence, and Control.

Role Overview

The Marketing & Branding Executive will be responsible for all campaigns and marketing activities including digital marketing and content creation, also lead all marketing, branding, and demand-generation initiatives at Robro Systems. This role is ideal for a dynamic leader who can craft and execute data-driven marketing strategies, strengthen our market presence, and fuel business growth in the industrial automation and manufacturing sectors.
The candidate should have a strong background in B2B industrial marketing, excellent leadership skills, and the ability to align marketing with business and sales goals.

Key Responsibilities

- Strategy & Leadership
Develop and execute a comprehensive marketing strategy aligned with company vision, product roadmap, and sales objectives.
Build and lead a high-performing marketing team covering digital, brand, and field marketing functions.

- Brand & Positioning
Define, enhance, and maintain Robro’s brand identity,



ensuring consistent communication across all channels.
Strengthen Robro’s positioning as an industry leader in AI-based inspection and automation solutions.

- Demand Generation & Lead Nurturing
Design and implement digital campaigns, SEO/SEM strategies, and content marketing initiatives to drive qualified leads and brand visibility.
Collaborate closely with the sales team to ensure alignment on lead quality, nurturing, and conversion goals.

- Content & Communication
Oversee creation of high-quality marketing content case studies, whitepapers, videos, presentations, and press releases tailored for industrial B2B audiences.

- Events & Partnerships
Plan and execute trade shows, industry events, product demos, and exhibitions to build brand presence and connect with key customers and partners.

- Market Research & Competitive Insights
Conduct ongoing research to identify emerging industry trends, competitor moves, and market opportunities.
Use insights to guide strategy and product messaging.

- Performance & Analytics
Track and analyze key marketing metrics (lead flow, conversion rates, campaign ROI, website traffic).
Present data-driven insights and improvement plans to leadership.





- Cross-Functional Collaboration
Work closely with product, sales, and engineering teams to refine go-to-market strategy, pricing, and value propositions.

- Budget & Vendor Management
Manage marketing budgets, external agencies, and vendor relationships to maximize ROI and efficiency.

RequirementsMust-Haves

- Bachelor’s degree in Marketing, Business Administration, or related field.

- 0–2+ years of experience in industrial B2B marketing.

- Proven success in brand building, digital marketing, and lead generation within automation, manufacturing, or technology sectors.

- Strong command of marketing tools CRM, marketing automation platforms, analytics tools, and content management systems.

- Excellent communication, design, branding and presentation skills.

- Strategic mindset with strong analytical and execution capabilities.

- Ability to travel as needed for events, exhibitions, and customer visits.

- Deep understanding of SEO essentials.

Preferred

- Experience working in a scale-up or fast-growing technology company.

- Demonstrated ability to build marketing infrastructure and teams from the ground up.

Key Skills

- Marketing Strategy & Leadership

- Digital Marketing & Lead Generation

- Brand Building & Corporate Communication

- Content Marketing & PR

- Market Research & Competitive Analysis

- Campaign Analytics & ROI Measurement

- Cross-functional Collaboration

- CRM & Marketing Automation Tools

- Must have SEO advance knowledge

📌 Marketing & Branding Executive (Indore)
🏢 Robro Systems Private
📍 Indore