Job Summary

We are looking for a highly skilled and energetic Social Media Manager Brand Strategist with a proven track record of driving organic growth and managing direct-to-consumer (D2C) brands. The ideal candidate will be a creative thinker, strategic planner, and results-driven professional who excels in social media management, brand building, and driving organic sales.

Responsibilities

- Social Media Strategy Execution: Develop and implement a robust social media strategy to build brand awareness and drive engagement across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.

- Leverage analytics and insights to optimize campaigns and strategies for maximum reach and impact.

- Content Creation Campaign Management: Oversee the creation of high-quality, engaging content tailored for D2C audiences, including graphics, videos, and captions.

- Plan and execute organic and paid campaigns to drive traffic, conversions, and revenue growth.

- Brand Management: Strengthen brand identity and maintain consistency across all digital and social media channels.

- Position the brand as a leader in its niche through strategic collaborations and storytelling.

- Driving Organic Sales: Develop strategies to increase organic traffic and conversions through social media efforts.

- Collaborate with the sales team to create campaigns that directly impact revenue growth.

- D2C Brand Expertise: Utilize your hands-on experience with D2C brands to craft strategies tailored for a direct-to-consumer audience.

- Stay updated on D2C trends, consumer behavior,



and competitor activities to keep the brand competitive.

- Community Engagement Influencer Partnerships: Build and manage a strong online community by engaging with followers and addressing queries promptly.

- Identify and collaborate with influencers and creators to amplify brand visibility and credibility.

- Analytics Reporting: Track key performance metrics, analyze campaign results, and prepare detailed reports for performance improvement.

Qualifications

- 3-5+ years of experience in social media management, brand strategy, and D2C marketing.

- Proven track record of driving organic sales through social media campaigns.

- Strong understanding of D2C business models and consumer behavior.

- Proficiency in social media tools and platforms (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.).

- Excellent communication skills in English (proficiency in Hindi is a plus).

- Hands-on experience with content creation and influencer marketing.

- Bachelor s degree in Marketing, Communication, Business, or a related field.

Preferred Skills

- Creative thinking and problem-solving skills.

- Experience in running and optimizing paid social media campaigns.

- Familiarity with design tools like Canva, Adobe Photoshop, or similar software.

- Ability to manage multiple projects and meet tight deadlines.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Social Media Strategist (Gurugram)
🏢 Artarium
📍 Gurugram