Job Summary

Job Title: Performance Marketing Expert

Responsibilities

- Develop and implement performance marketing strategies to increase brand visibility and drive qualified traffic.

- Manage and optimize pay-per-click (PPC) campaigns across platforms such as Google Ads and social media.

- Conduct thorough keyword research and create tailored strategies to improve search engine optimization (SEO).

- Analyze performance metrics and provide insights for continuous improvement.

- Design and execute data-driven marketing campaigns that align with business objectives.

- Collaborate with the content marketing team to create compelling and engaging advertisements.

- Oversee email marketing campaigns, from setup to execution, ensuring targeted delivery to potential customers.

- Implement A/B testing strategies to enhance conversion rates and optimize digital performance.

- Utilize analytics tools to track and report on campaign performance and ROI.

- Manage and allocate budget effectively across various marketing channels.

- Conduct market research to identify trends, opportunities, and competitive landscape.

- Collaborate with designers and other team members to create visually appealing marketing materials.

- Stay updated with industry trends, best practices, and emerging technologies.

- Build and maintain relationships with key partners and vendors.





- Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations.

Qualifications

- Bachelor's degree in Marketing, Business, or related field.

- 3+ years of experience in performance marketing or digital marketing.

- Proficiency in Google Ads, Facebook Ads, and other PPC platforms.

- Solid understanding of SEO techniques and best practices.

- Experience with analytic tools such as Google Analytics, SEMrush, or HubSpot.

- Excellent analytical skills with the ability to interpret data and trends.

- Strong communication skills, both verbal and written.

- Knowledge of email marketing platforms like MailChimp or SendGrid.

- Expertise in A/B testing and conversion rate optimization.

- Ability to manage multiple projects and meet deadlines.

- Creative thinking with a problem-solving mindset.

- Experience in budget management and resource allocation.

- Familiarity with social media marketing and content creation.

- Keen attention to detail with a strong focus on performance metrics.

- Passion for the arts and a commitment to promoting creativity.

Disclaimer: This has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Performance Marketing Expert (Gurugram)
🏢 Artarium
📍 Gurugram