Role: Creative StrategistAbout the RoleWe are looking for a Creative Strategist who sits at the intersection of brand thinking and content execution. You will be the person who connects consumer insight to creative output turning data, trends, and brand strategy into ideas that actually land. This is not a pure creative role and it is not a pure strategy role. It is both, and you need to own both ends without losing the thread between them.What You'll OwnCreative Strategy & IdeationDevelop creative strategies for campaigns, launches, and brand moments across channelsTranslate brand positioning and consumer insights into sharp, actionable creative briefsIdentify the big ideas that can anchor a campaign and the small details that make content feel realStay deeply plugged into culture, trends, and what's resonating with consumers and turn that into strategic creative directionOwn the creative calendar in partnership with brand and social media teamsContent & Campaign DevelopmentLead the development of content across formats video, static, short-form, long-form, and experientialWork closely with designers, videographers, copywriters, and influencers to bring ideas to lifeEnsure every piece of content is strategically grounded not just aesthetically pleasingOwn the brief-to-execution process write sharp briefs, give clear feedback, and hold the creative bar highBuild content frameworks and playbooks that can be scaled across brands and channelsConsumer & Cultural IntelligenceTrack consumer behaviour, cultural shifts, and emerging trends across categoriesBuild consumer personas and use them to inform creative directionConduct regular content audits what's working, what's not,



and whyAnalyse competitor and category content strategies and identify whitespace opportunitiesPerformance & OptimisationWork with performance marketing teams to ensure creatives are built for conversion, not just awarenessAnalyse creative performance data CTR, engagement, conversion and use it to iterateBuild a test-and-learn culture around creative hypothesise, test, scale what worksTranslate performance insights back into better briefs and better strategyBrand ConsistencyBe the guardian of brand voice and visual identity across all creative outputEnsure consistency across every touchpoint social, D2C, marketplace, packaging, and campaignsPush back when creative drifts from brand strategy diplomatically but firmlyWho You Are4–7 years of experience in creative strategy, brand strategy, or content strategy preferably in D2C, digital, or a creative agencyHas worked on building brands, not just managing campaignsStrong strategic thinker who can write a brief as sharply as they can critique a piece of contentDeep understanding of social media platforms, content formats, and what makes content travelComfortable with data you use performance metrics to make creative decisionsStrong communication and presentation skills you can sell an idea to a roomPrior experience in beauty, fragrance, lifestyle, or personal care is a robust plusHigh ownership, culturally curious, relentlessly creativeWhy This RoleShape the creative direction of a growing portfolio of consumer brandsWork directly with Brand Heads and Founders on campaign and content strategyReal creative freedom we want bold ideas, not safe onesCompetitive compensation with meaningful upside as the brands scale

📌 Creative Strategist (Borivali)
🏢 Meolaa
📍 Borivali