Job Description JOB DESCRIPTION: COMMUNITY MANAGER -UPES
n Location – UPES Dehradun
n About the Role
n UPES is looking for a passionate and execution-driven Community Manager to lead the University's flagship student leadership and advocacy program. This role will be responsible for building, nurturing, and scaling a high-performing community of 200+ student ambassadors.
n The ideal candidate is equal parts community builder, project manager, and content strategist, with the ability to inspire students while driving measurable business outcomes.
n Key Responsibilities :
n Community Management
n n Build, onboard, and manage a community of 200–300 student ambassadors across all 7 schools.
n Foster high engagement through regular communication, mentorship, recognition programs, and community initiatives.
n Plan and execute training sessions on brand advocacy, storytelling, content creation, and digital engagement.
n Build a culture of ownership, collaboration, and healthy competition within the ambassador community.
n n Program Execution
n n Drive flawless execution of the program calendar, campaigns, events, challenges, and activations.
n Coordinate with Admissions, Student Affairs, and Schools to ensure timely delivery of initiatives.
n Ensure ambassadors actively represent UPES across campus events, social platforms, student communities, and admission cycles.
n n Content & Brand Advocacy
n n Develop content briefs, campaign ideas, and storytelling frameworks for ambassadors.
n Guide students in creating high-quality, platform content including Reels, Instagram Stories, campus diaries, testimonials,



and event coverage.
n Encourage authentic conversations across platforms such as Instagram, LinkedIn, Reddit, and student forums to strengthen the UPES brand.
n n Performance & Analytics
n n Define success metrics and KPIs for the community, including:
n Active ambassador participation
n Content output and quality
n Engagement rates
n Campaign participation
n Referral and lead generation
n Brand advocacy and sentiment
n Build dashboards to track performance and provide actionable insights.
n Continuously optimise the program based on data and feedback.
n n Desired Skills & Competencies
n n Exceptional execution and project management skills.
n Robust ability to define, monitor, and improve performance metrics.
n High inclination towards content creation, storytelling, and social media trends.
n Excellent communication and stakeholder management skills.
n Experience in building and managing large communities.
n Strong organisational skills with the ability to manage multiple campaigns simultaneously.
n Analytical mindset with proficiency in reporting and performance tracking.
n Ability to motivate, mentor, and influence young student communities.
n n Preferred Experience
n n At least 7+ years of experience in Community Management, Brand Marketing, Student Engagement, Creator Management, or Social Media.
n Experience managing ambassador, creator, influencer, or campus engagement programs is highly preferred.
n Prior experience in higher education, startups, consumer brands, or creator ecosystems is an advantage.
n

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