Job Description Job Description – Franchise Development Manager
n Location: Mumbai
n Company: the EleFant
n Department: Franchise Growth & Expansion
n Experience: 3–6 Years
n About the Role
n We are looking for a Franchise Development Manager who can drive the EleFant's expansion by identifying, engaging and converting potential franchise partners across India.
n This is primarily a sales and business development role. The person will own the franchise lead journey—from the first conversation to commercial discussion, closure, documentation and handover for launch.
n The ideal candidate should be target-driven, persuasive, commercially sharp and comfortable selling an entrepreneurial opportunity.
n Key Responsibilities
n 1. Franchise Sales & Conversion
n n Manage franchise leads generated through digital marketing, referrals, events and other channels.
n Understand the prospect's investment capacity, location and business expectations.
n Conduct franchise presentations and discovery calls.
n Explain the EleFant business model, investment, economics and operating structure.
n Handle commercial questions and objections confidently.
n Follow up systematically and drive prospects towards closure.
n Achieve monthly franchise sales and revenue targets.
n n 2. Franchise Lead Management
n n Maintain a solid pipeline of qualified prospects.
n Ensure quick response to all incoming leads.
n Maintain complete lead status and follow-up history in CRM.
n Identify hot, warm and long-term prospects.
n Improve lead-to-meeting and meeting-to-closure conversion.
n n 3. Market & Territory Development
n n Identify high-potential cities, micro-markets and territories for expansion.
n Build city-wise franchise pipelines.




n Research competition, demographics and local business potential.
n Develop local channels for franchise lead generation.
n n 4. Commercial Closure & Documentation
n n Coordinate franchise agreements, payments and documentation.
n Ensure prospects clearly understand the commercial model before signing.
n Work with Finance, Legal and Operations for smooth closure.
n Maintain proper documentation for every franchise partner.
n n 5. Franchise Onboarding & Handover
n Once the franchise is closed, coordinate with internal teams for:
n Sale → Agreement → Payment → Location/Setup → Training → Inventory → Launch
n Ensure the franchise partner experiences a professional transition from sales to operations.
n 6. Relationship Management
n n Build strong relationships with prospective and newly onboarded franchise partners.
n Act as the bridge between the franchise partner and internal teams during onboarding.
n Capture franchise feedback and use it to improve the sales process.
n n Key KPIs
n Success in this role will be measured on:
n n Number of franchises closed per month
n Franchise revenue generated
n Lead-to-meeting conversion %
n Meeting-to-closure conversion %
n Average sales closure time
n Lead follow-up TAT
n Collection/payment completion
n Pipeline value
n City-wise expansion




n Successful handover and launch of closed franchises
n n Who We're Looking For
n Someone who:
n n Has 3–6 years of experience in franchise sales, business development or high-ticket B2C/B2B sales.
n Has preferably sold franchise/business opportunities, real estate, education, financial products or other ₹5 lakh+ propositions.
n Is comfortable speaking with entrepreneurs, investors and business owners.
n Has strong negotiation and objection-handling skills.
n Understands numbers and can explain ROI and business economics confidently.
n Is disciplined with CRM and follow-ups.
n Can independently own targets and closures.
n Is comfortable travelling when required.
n n Prior franchise-development experience and an existing network of franchise consultants/brokers will be a strong advantage.
n What We Don't Want
n We are not looking for someone who simply shares a presentation and waits for the prospect to respond.
n We need someone who can understand why a prospect isn't closing, address the concern, create urgency and take the conversation from "I'm interested" to "Where do I sign?"
n Why Join the EleFant?
n The EleFant is building a new category around access-based play for children—giving families access to a constantly changing range of toys without having to continuously buy and accumulate them.
n As Franchise Development Manager, you will have the opportunity to play a direct role in taking this model to families across India and building a large entrepreneurial partner network.
n This is a revenue ownership role. Your success will be visible in every new city and franchise that goes live.

📌 Franchise Development Manager (Sabarmati River)
🏢 the EleFant
📍 Sabarmati River