- To conceptualize new product development in the beverage and merchandise portfolio.
- Lead innovation in the space.
- Understand Market trends, need gaps, seasonality trends to curate a beverage and merchandise lineup
- Understand the gifting space to curate exclusive and relevant opportunities for Indian consumers.
Consumer Understanding:
- Closely monitor consumer trends in the beverage and merchandise category.
- Regular competition benchmarking of product and prices.
- Identify need gaps and opportunities
- Identify Regional Opportunities
Business Analytics
- Performance monitoring and analysis by evaluating different cuts basis region, city and store format performance.
- Forecasting and tracking performance against set targets, take corrective action plans involving key stakeholders
Promotional Launch
- Creating training documents as part of communications
- Creating documents for product launches, display standards at stores, and allocations
Cross Functional Stakeholder management
- Closely working with cross functions like Supply chain, brand and marketing, finance etc. to ensure timely product launches
- Aligning leadership concept tastings (beverages) and feedback (beverage & merchandise) incorporation for development refinement
Product Training and Education
- Creating beverage recipe cards and communications to be sent to stores.
- Support operations with best practices for products