Director, Product Management - CRM Platform Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.

Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Director, Product Management - CRM PlatformJob Overview We are seeking a strategic and execution-oriented Director of Product Management to lead the vision, roadmap, and delivery of core CRM platforms that power global customer support operations. This role owns the end-to-end product strategy for CRM capabilities across the Salesforce ecosystem and contact center technology stack, driving scalable, compliant, and insight-driven support experiences.

The Director will play a critical leadership role in modernizing support platforms, enabling agent productivity, and integrating AI-driven capabilities across voice, chat, and digital channels. The ideal candidate brings deep expertise in CRM platforms, contact center technologies, and Salesforce Service Cloud, with a strong understanding of customer support operations, case management, and enterprise service delivery.

Reports To VP, Product Management Major Accountabilities Own CRM Platform Strategy &

- Roadmap - Define and drive the product vision, strategy, and roadmap.
- Align platform investments to business outcomes including case volume reduction, agent productivity, FCR improvement, and cost efficiency.

Lead Platform

Modernization &

- Integration - Drive evolution of CRM platforms across Salesforce Service Cloud, IVR, Telecom integrations, and omnichannel support systems.
- Ensure seamless integration across voice, chat, digital, and self-service channels, including AI-enabled workflows and automation.

Customer Support Product





Leadership - Translate support operations needs (case management, routing, knowledge, automation) into scalable product capabilities.

- Partner with Care, Operations, and Delivery teams to enable consistent, high-quality customer experiences globally.

Salesforce Ecosystem

Ownership - Lead platform design and enhancements within the Salesforce ecosystem, including Service Cloud, data models, workflows, and integrations.

- Ensure alignment with enterprise architecture, security, and compliance requirements.

Drive

Execution &

- Delivery Excellence - Own the full product lifecycle: discovery, prioritization, development, release, and optimization.
- Partner closely with Engineering, Architecture, and UX to deliver high-quality, scalable solutions. Data-Driven Decisioning &
- Performance Management - Define and track KPIs across CRM platforms (e.g., case handling time, deflection, agent efficiency, CSAT).
- Leverage analytics and operational insights to prioritize roadmap and continuously improve outcomes. Stakeholder &
- Executive Alignment - Engage senior stakeholders across Product, Technology, Care, and Risk to ensure alignment on priorities, trade-offs, and outcomes. -Communicate strategy, progress, and impact at executive and SteerCo levels. Team Leadership &
- Talent Development - Lead and mentor a team of product managers, driving explicit ownership models, accountability, and high performance.
- Foster a culture of customer-centricity, data-driven decisioning, and operational excellence.

Education (Preferred) Bachelor’s degree in a relevant field MBA or technical degree preferred Knowledge / Experience (Preferred) 15 years of product management experience, with 7 years in leadership roles Deep experience with CRM platforms,



including Salesforce Service Cloud Hands-on experience with contact center technologies (IVR, Telecom, routing, agent desktop, case management) Strong understanding of customer support operations and service delivery models Proven track record delivering enterprise-scale CRM or support platforms Experience working within the Salesforce ecosystem (Service Cloud, integrations, workflows, data models) Expertise in Agile delivery, backlog management, and cross-functional execution Strong executive presence with ability to influence across Product, Engineering, Operations, and Risk teams Skills / Abilities Experience with AI/automation in support environments (agent assist, self-service, case deflection) Strong understanding of omnichannel support architectures (voice, chat, digital, mobile) Data-driven mindset with experience in analytics-driven product decisions Ability to operate in complex, global, and regulated environments Exceptional communication, prioritization, and stakeholder management skills Working Conditions Requires collaboration across globally distributed teams and time zones Why Join Us Lead transformation of core CRM platforms powering global customer support Drive measurable impact on customer experience, operational efficiency, and scalability * Partner with senior leadership on AI, automation, and platform modernization initiatives Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices

- Ensure the confidentiality and integrity of the information being accessed
- Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Experience Level Executive Level

📌 Director of Product Management - CRM Platform (Pune)
🏢 Mastercard India Services
📍 Pune