14 Aug
|
Nameless
|
Navi Mumbai
14 Aug
Nameless
Navi Mumbai
Job Description (JD)
Role Overview
We’re hiring a creative, detail -obsessed Content Writer to craft high -quality, on -brand content for leading SaaS platforms. You’ll turn complex product capabilities—journey orchestration, segmentation, offers, and analytics—into crisp stories that drive awareness, adoption, and customer success across channels: blogs, social, website, email, and journey templates. You’ll collaborate with marketing, product, and design teams to ensure every asset reaches the right audience at the right moment in the customer journey.
What You’ll Do
- Plan, write, and manage content for marketing initiatives: blog articles, social campaigns, landing pages, journey templates, email sequences, one -pagers, product updates, and case studies.
- Translate technical features (e.g., audience segmentation, campaign workflows) into clear benefits for multiple personas (marketing ops, campaign managers, CMOs).
- Map content to customer journey stages with channel -specific adaptations.
- Partner with design to produce cohesive assets; provide tight briefs, microcopy, and story -driven narrative structures.
- Collaborate with product marketing to maintain positioning and messaging consistency; update assets as features evolve.
- Use analytics to monitor performance (traffic, CTR, activation, demo sign -ups, time -on -page) and iterate based on insights.
- Maintain brand voice and editorial standards; manage content calendars and contribute to campaign themes.